nationwide virtual credit union [True Story - Home] [The Banktastic Credit Union Feed]

Have you seen the news about the new nationwide virtual credit union forming for the National Association of Realtors? The credit union is the Realtors Federal Credit Union and they actually mention that they are a nationwide virtual credit union in their CEO job posting. I love the profile listed on the job listing: “REALTORS® Federal Credit Union (in organization) will strive to meet the personal and business financial services needs of its membership. The credit union will be an organization that recognizes the unique savings and credit needs of self-employed executives in the real estate profession. REALTORS® Federal Credit Union (in organization) promises to deliver a diverse product mix, underwriting a criterion that is realtor friendly. They are taking into account the limitless geographical boundaries and working hours of its membership, and will be fully functional, allowing their membership access from anywhere in the country, twenty-four hours a day, seven days a week. Attractive rates and lower fees will appeal to realtors throughout the management and work with the National Association of Realtors (NAR) to ensure they are in tune with realtors’ needs. This credit union will forge new strategic relationships that will advance the competitive opportunities of NAR members.”

• A clear sense of community
• Ability to tailor product offerings to their members that are relevant to how they conduct their professional lives
• Understanding of the challenges facing a realtor in mixing their personal and professional lives as it relates to finance

This new credit union has a tremendous opportunity in front of them. Was virtually chatting about this credit union with my friend George Hofheimer at Filene and we thought, what about Google CU or Apple CU? George offered this insight, “It comes down to the question of what do people consider community today? In the past it was definitely employer-employee. It’s always been hometown. The future may include what do I consume/where do I socialize.”

Gets you thinking, doesn’t it?

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